Will works with digital entrepreneurs and content creators, advising top global brands across multiple platforms. He has played a central role in major deals, including eight-figure platform agreements and international brand campaigns. Will supports creatives from various genres and serves as lead counsel for over a dozen launches and collaborations. He prioritizes creators' needs, offering guidance to clients and hosting monthly Twitter Spaces to share legal advice with the community. Outside law, Will develops businesses and enjoys storytelling through books, digital content, television, and movies.